DETTOL
I was involved in both Dettol films from the very beginning, contributing across multiple stages of production. I started by assisting with animating the storyboard, then took part in pre-production meetings where I helped finalize casting, wardrobe, and location choices. During the three-day shoot, I worked on set as an art director—ensuring everything ran smoothly and supporting the overall visual direction of the films. In post-production, I created detailed retouching briefs and collaborated closely with the post house to ensure all cutouts and finishing touches met the highest standards.
Storyboard animation
As part of the early development phase, I worked on animating the storyboard to help lock key frames and establish the visual rhythm of the film. This was a crucial step in aligning the creative vision across the team before moving into production.
DETTOL ASL FILM
A commercial created for Dettol, tailored for the Saudi market. The concept centers around women’s empowerment, highlighting the story of a mother who is also a pilot. The film portrays how she confidently balances the demands of her career and her household, embodying strength, resilience, and modern womanhood.
DETTOL BAR SOAP FILM
A commercial produced for the Saudi market, focusing on the theme of maternal care and success. The story follows a successful mother who works as a film director. While she’s on set managing her professional responsibilities, Dettol Bar Soap ensures her children are protected even when they’re outside the home.
CAMPAIGN PHOTOSHOOT
Alongside the film production, I art directed the campaign photoshoot on set—capturing key visuals to be used across social media, print, and out-of-home advertising. I ensured consistency with the film’s visual direction, overseeing everything from composition and styling to set details, so the assets aligned seamlessly with the overall campaign look and feel.
