Audi Dubai
As the Creative Lead at Audi Dubai, I oversee the art direction and visual communication of the brand across multiple touchpoints. From campaign ideation and social media storytelling to large-scale OOH visuals, showroom experiences, and event branding, I ensure that every piece of communication reflects Audi’s premium identity and local relevance.
Emirati Women’s Day
Developed the full creative concept for Audi’s Emirati Women’s Day, inspired by Emirati coffee culture, combining AI-generated visuals, original video direction, design, and animation to celebrate women through the brand’s refined lens.
Showroom tour
A cinematic showroom tour designed to showcase Audi’s design language and customer experience. I led the art direction of the production, working closely with the director to shape the visual narrative, align the cast, and oversee the shoot to ensure every frame reflected the brand’s premium aesthetic.
Four Rings are better than One
As a key sponsor of Dubai Basketball, Audi faced a familiar challenge: in an arena saturated with sponsor screens and competing brand messages, attention is fleeting. To cut through the noise, I developed a staged public proposal stunt, a surprise moment designed to pull focus away from passive screen ads and into a live, emotionally charged brand experience. The result was organic engagement, real reactions, and a brand presence impossible to ignore.